Sunday, January 29, 2006


Obviously outsiders (non-employees) are not allowed to look at technology like ValidClick at Litmus Media. The same policy is employed at all companies, like Google and Clicklab. The best you can do is to read about their approach.

After joining Litmus Media, I have had access to look at ValidClick technology, and can say without a doubt that this is an implementation of the most advanced, and comprehensive approach to click fraud detection available today. Let me qualify this by saying that this is without seeing the details of some of the other technologies available. However, being a white-hat hacker myself and in the software engineering and development arena for over 15 years, I feel qualified to make the statement.

Can it be broken? Any hacker who knows his art will tell you that nothing is 100% crack-proof. Any software or hardware can be broken at some level. However, in order to break ValidClick you would not only have to know what you are doing but employ some very advanced and unlikely approaches (yes that is more than one approach) to even come close to bypassing the ValidClick fraud protection.

I have to put my seal on this technology as virtually unbreakable. Out of 100,000 people, one person may have the skillset to approach breaking ValidClick. Then out of 100,000 of those individuals having the skillset, maybe 10 would have the saavy to figure out how to actually break it. So that is 99.99999999%. Then¸ I cannot help but wonder out of those 10 individuals who actually could break ValidClick, who would pay these exceptionally talented individuals enough money to make it worth their while to actually do it.

Summary: Since Litmus Media has a team of 10 individuals that fall into the exceptional category mentioned above you can count on the fact that ValidClick is solid! For another company to have figured out a fraud detection approach this comprehensive is highly doubtful. I would trust ValidClick, period.

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Wednesday, January 25, 2006

Senior Developer at Litmus Media

As of today (January 25, 2006) I have taken a position as a Senior Developer at Litmus Media, Inc. My job will be to shore-up the already successful product, Second Bite.
Second Bite is the global leader in shopping cart conversion technologies. Second Bite patent pending technology was developed to confront the shopping cart abandonment epidemic that plagues online retailers. Integration of our abandonment response-based marketing technologies give online retailers up to a 60% increase in revenue without any additional out-of-pocket expense, thereby leveraging their current online presence.
I am excited to join the team at Litmus and look forward to continued success with Second Bite and other products. Thanks to all who offered positions and helped with my search for the right opportunity.

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Wednesday, January 11, 2006

Brainbench is Ridiculous

Ok, I hadn't taken a Brainbench test in years, until today. I just have to write about the experience.

The tests that I took are ridiculous. For the PHP test you get questions concerning the parameter placement and syntax for esoteric functions like 'ocilogon' or 'ldap_compare'. Or you get stupid questions that have nothing to do with measuring your ability to write effective PHP code. For instance, what does it really have to do with my PHP ability whether I know that the standard finger port is 79 instead of 80?

The Javascript test was much better but still quite annoying having little to do with measuring my ability to write solutions using Javascript.

Although I passed both tests, my advice to anyone faced with taking Brainbench tests is to either refuse with a statement about rather nailing your tongue to the floor or find a different company to work for. Better yet, tell them to let you take a normal technical interview and head on over to the TechInterviewWiki at: And if your section isn't included there help to build it by writing down the questions and answers during, or before, your interview and posting them.

Summary: Brainbench is a waste of time for anyone involved and cannot possibly hope to accurately measure one's effective programming skills.

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